TikTok is introducing a fresh option that enables them to reduce the amount of AI-created content appearing in their timelines. This step comes as the platform disclosed that it currently hosts more than 1 bn AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a full-scale release. This development coincides with a surge in content created by AI, spurred by recent video-generation tools.
AI Proliferation Online
It has been noted that approximately 10% of the fastest-growing video streams on a popular video site primarily display clips produced artificially. A significant portion of this output is deemed mass-produced AI material, a label for substandard, factory-style content that is often illogical or dreamlike.
Our research shows that numerous viewers enjoy content produced via AI tools, ranging from AI artwork to informative clips, and we want to give people the ability to increase or decrease of that, depending on their own likes,” said a platform representative.
Scale of AI Content
The service disclosed that there are now 1.3bn videos on its network tagged as artificially created. Collectively, more than 100 m pieces of content are uploaded to the service every day, making AI content a relatively small percentage of its total content library.
Customizing Your Feed
Users will be able to decrease or raise the volume of AI-generated videos they view by opening the content preference feature in the app and picking “AI-generated content”. Further subjects that are already be adjusted under the tool include news, clothing, cosmetics, and movement.
AI Disclosure Rules
TikTok’s rules require users to label convincing artificially created content, and it bans dangerous AI impersonations of well-known individuals or critical incidents. Any believable artificial content that is without a tag can be removed under its community policies.
Additionally, the service will from now on apply an artificially created watermark to content made using its built-in AI features, or detected by an collaborative effort for spotting AI-generated material. This measure is designed to stop users from attempting to evade the disclosure requirement.
Responsible AI Funding
The company is also establishing a $2 million educational fund for specialists and groups to create informative material about using AI responsibly. This program will support educational bodies specializing in training coding and technology.
Content Safety Approach
The video-sharing app has defended its content review process, amid controversy over proposals to cut jobs for numerous review team members in the UK. TikTok is expected to reduce hundreds of positions in its user protection team in its British office, with labor groups and internet security professionals raising concerns that people are being substituted by AI moderation.
A company official explained that staff-based oversight would continue to be important, but automated tools can safeguard staff by removing the most graphic content before it gets reviewed by people. TikTok announced a significant reduction in disturbing and violent content seen by content reviewers over the last 12 months due to intervention by its AI tools.
It is vital to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to reduce exposure to dangerous material as rapidly, which is where a lot of the machine support is proving valuable work at speed.”
